An Honest Review Of Wix Websites For Business

An Honest Review Of Wix Websites For Business
July 15, 2019 No Comments Learning/Educational,Review Zian Smith

Woman working on Website

(This post was written from personal experience when assisting businesses owners with Wix websites)

Let’s be honest, start up businesses are trying to get the best value and save the most money. It’s not to be cheap, it’s to prevent going out of business or facing laying off good people. So it’s no surprise that Wix is one of the tempting resources for starting a website.

Before you begin to invest your time into the creation of a Wix website, there are some things you need to know in order to conclude on whether or not it’s the best option for you. Because depending on your needs as a business, you could actually be shooting yourself in the foot using a Wix website. Though there are some good things about Wix, make sure you fully understand the cons that can cause stress and frustration in the long run.


1. Wix’s Creation of Content

Wix does empower users of all kinds to be able to create a website in a reasonable amount of time, but the way it is implemented is limiting. The design tools are good because you can design a website knowing nothing about web design, but they’re bad because you may not be able to design your website in a way that you had originally planned.

Additionally, some of the creation process can be frustrating because the design features a generic. Wix does their best in providing you with everything you might need, container boxes, background boxes, paragraph blocks of text with editable fonts, etc. There’s a limit to how much you can create with a set of standardized tools, so we have to give Wix credit as it did take a lot of thought, effort and work.

However, making a website from scratch (HTML, CSS, JavaScript, etc) is where the limitless potential lies. So don’t expect your site to outshine a well thought out, thoroughly planned website made from scratch.


2. Wix’s SEO

This is the biggest hindrance of Wix from what I’ve seen.

If you’re a local business that does something like, make and sell pizza, then you’re probably not a web designer. You don’t want to have to spend a lot of time to learn how to code, and you don’t want to spend the money in hiring a professional or amateur web designer. So you decide to use Wix. After all, the ads show you drag and drop web design, and you’re given a web panel.

Wix can be very tempting because of this, but if you have other local businesses in your area that are in the same business as you, you are setting yourself up for problems in the future.

The reason of this is because when you create a box, and then insert text into the box, Wix isn’t making the usual <p> and <h1> tags that you would get from hiring a web designer, or using a CMS like WordPress. Wix is actually making <div> tags that look like this…

<div style="width:252px;height:75px;position:relative;top:0;left:0" 
data-has-bg-scroll-effect="" data-style="" data-image-info=
"{&quot;imageData&quot;:{&quot;type&quot;:&quot;We make the best Pizza</div>

Now you might be asking “So what? It all looks the same like regular HTML to me anyways”. Well, it isn’t. It is in fact HTML, but Wix is using <div> tags to put text in, and that’s NOT the standard way of putting text into web pages.

This is a problem because if you’re competing against other pizza stores, you need to utilize SEO to be at the top 3 of the Google Local Map Pack as well as near the top of search results for web pages. Although Google’s algorithms are secret it is safe to say that having high quality content relevant to the keywords in your <meta> tag in the <div> tags that Wix inserts will not help you at all.

That can be frustrating because the whole point of having a website is so that more people find your business when searching online. If you don’t rank well with Google SEO then no one will find your business online. Effectively rendering your website useless.

When Google crawls a web page, they’re using a bot for web scraping the content, run that content through an algorithm, and then based on the results of the algorithm give it a rank in Google search results. When the bot begins web scraping, it is looking for content within certain tags, such as <title>, <meta>, <p>,  <h1> and etc. It isn’t looking for funky text within funky <div> tags.

<div> tags are actually designed to divide sections of a web page, not include text which makes up the content of a webpage. And since so much of SEO depends on quality and uniqueness of content, Wix is hurting you.

Yea Wix offers tabs where you can put in SEO information and keywords. But these are just two SEO features. Google uses over 200 factors when determining how to rank a site, so these two are far from what you need.


3. Customer Support

When I was doing SEO for a business using a Wix website one of the things I wanted to use to help out Wix was a Structured Data Object called a JSON-LD. JSON-LD’s provide information and meta-data about websites. At the time of writing, Wix did provide a place where a user can include a JSON-LD. There was just one problem, the user could only include ONE JSON-LD. This is horrible, because numerous JSON-LD’s can apply to a single web page.

For example, there is a JSON-LD object for a local business, there is a JSON-LD for a website, there is a JSON-LD for an organization. Sometimes you need all three, especially when competing against other local businesses that are on their A game with their SEO.

So the business owner and I contacted Wix support to find a way to add multiple JSON-LD’s. Although these are used for SEO, we had a technical issue, not an SEO issue. Over a span of three days we were on hold for over 30 minutes at a time, and when we were greeted by a customer support representative they either had no clue what we were discussing or tried to give us SEO advice. Other times we waited for hours only for the call to drop, which was extremely frustrating.

Eventually we continued to request that customer support send us to a higher tier of tech support so we could speak with someone who understood the issue, which we eventually did. The tech support showed us a place where we could insert custom code into the page, so we inserted the JSON-LD’s into the <head> tags, which is where they should be placed. Wix customer support eventually was able to help us, but it took a lot of time and headache before we could reach our desired goal.

4. Wix Plugins

For tools that you may need that Wix itself doesn’t provide, Wix has an app market where developers can make tools and then publish them for purchase. These tools range from a wide variety of needs such as analytics to a countdown clock. Although these are useful, you can get plugins for WordPress, often times for free. Not to mention WordPress plugins tend to respect the freedom of the user by being open source. Please read this post if you are not sure why this is important. At the end of the day, I’m not aware of something Wix has in their app market that you can’t find for other platforms, but that doesn’t mean Wix doesn’t have something unique.


In Conclusion

All in all, I wouldn’t recommend Wix to a business owner who is serious about a long term business. At least not if you’re officially registered as a business. Some people can spot a Wix website a mile away and it just doesn’t seem professional. If you’re a freelancer who if you need a website to put on a business card, Wix can help. But I really wouldn’t keep it once you start getting enough clients to invest in a better site.

Wix does their best, but I would get a hand made website, or I would use WordPress, which is open source, and has a panel and is GREAT for SEO.


This post will be updated as information changes. If you have a question feel free to ask in comments.

Keep it real.

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